A pingback is a notification from another website that your site has been updated. It can happen in a number of ways. You could ping a ping service, which will then notify its subscribers that your blog has been updated. Services like Technorati.com and BlogCatalog usually fall into this category. Best Premium WordPress Themes for 2018.
Another type of pingback is when you link to another blog. That blog owner is notified of your link through a pingback.
Still, another type of pingback is when you bookmark your website at one of the many social bookmarking services available online. Those services will pingback to your blog because, after all, they are linking to you.
A pingback usually appears in your comments. In WordPress, you’ll get a notification in the Admin area of your blog platform letting you know that you have a comment, or pingback. You can either approve it, delete it, or mark it as spam. How you classify a pingback from a particular URL may determine how other pingbacks from the same URL are treated in the future. If you flag a pingback as spam then it may be picked up by your spam filter if it ever happens again. Just delete it and it’s gone.
So what should you do with those pingbacks? It depends.
Generally, you don’t have to do anything with ping services. They take care of themselves. You should have a list of ping services that you ping every time you update your blog. That distributes your blog posts around a little on the web, important for marketing.
If you get a pingback from another blogger that has linked to you, it’s usually a good idea to approve those. But there are times when you may not want to. If the blogger is a competitor and you have made an editorial decision not to link to competitors then you might decide to delete such pingbacks. On the other hand, many blogs link back and forth to and from competitors and it benefits both of them. Another reason you might not want to approve these pingbacks is if they appear spammy or the site linking to you is a site that you would not want your visitors to go to from yours (i.e. porn, warez, etc.). Or you might decide not to approve pingbacks for splogs and flogs (spam blogs and fake blogs), which usually are set up to borrow other people’s content and attract traffic solely through pingbacks.
Finally, I would seldom approve pingbacks from the bookmarking services. Why? Because those could be one way links. If you link back to them by approving the pingback then you are essentially cutting yourself off from one way links. Not generally a good plan. The only time you might consider approving those pingbacks is when you want your visitors to see a particular bookmark and vote it up so that it increases your chances to rank well with popular votes. Even then, my experience has been most site visitors won’t bother so I’d rather delete the pingback.
In the end, the decision is all yours. Establish a pingback policy so everyone on your staff will know when to approve pingbacks and when to delete them.
Premium WordPress Themes – Low Quality Links
Many new webmasters, when they find out that back links are good and that high quality back links are better, try to figure out what they should do about low quality back links. The answer is, nothing.
Back links rarely hurt you even if they’re from bad neighborhoods. The search engines know you can’t control what other website owners do on their websites. A site that links to you links to you for its own reasons – or its owner’s reasons. That’s not your problem.
Google, and other search engines, will determine whether each link pointing to your site is a good link or not and credit you accordingly. You will not be penalized for bad links to your site, usually. Now, if you link to bad neighborhoods, that’s a different story.
When it comes to back links and the quality of sites passing link juice to you, don’t worry about it. Move yourself in a positive direction and build high quality relevant links from many different sources over a period of time.
Premium WordPress Themes – Link Buying
Gab Goldenberg has an interesting post on 101 ways to buy text links.
Understand that I don’t endorse any of these methods. It is your decision as to whether or not to purchase text links. You know how Google treats those links. Of course, what Google doesn’t know wont hurt you. But will you take a chance?
In fact, here is exactly what Google has to say about link buying and paid link:
- The fact is, link building is link building. You can do it the organic way or buy your links and the effect, from a search engine optimization standpoint, is the same. With one proviso: It is done the right way. But buying text links is fraught with its dangers. That doesn’t mean you shouldn’t do it, however. But it doesn’t mean you should.
- Still, if you’re going to buy text links then there is one very important thing to keep in mind. It’s more important than everything else. And I don’t mean the fact that Google frowns upon it. The one thing that you must keep in mind if you are going to buy text links is this: Be discreet. Getting caught could be costly – more costly than the price of your links. It would behoove you to do it with sites you can afford to lose. But above all, don’t broadcast it.